A very short Brand Story by Peiliee

The first time we walked into the Sleepy Fairy pop-up store, it felt like stepping into a dreamy little world painted with cherry jam, freshly picked strawberry in baskets and candy bars. 

A place where you’re never limited by age or defined by one style, you can always show your inner child character. 

Sleepy Fairy believe every girl can be both soft and strong. 
Sweet, and fearless.
Gentle, and brave.

That philosophy is exactly why I fell in love with Sleepy Fairy from the very beginning.

Designed by founder Miss.Tracy, whose work has also been featured on a well-known fashion design reality TV show in China. (I was like, I known that girl from TV Shows!!! 🥹)

Every design begins in her own studio—from sketches, fabric selection, embroidery development, sampling, and countless refinements before becoming the final piece.

It has been a true honor for PeilieeShop to support the designer brand Sleepy Fairy since the early days of the brand and to grow together over the years and to be Sleepy Fairy’s official retailer. Sharing their dream creations with girls around the world.

What I learnt from Tracy is that, never stops believing in your dreams